Creative Strategist

Remote

Full Time

Experienced

Role: Creative Strategist / Content Creator

Location: Remote

Hours: M-F, 40 hours per week
Reports to: CEO

Overview

At DREAMLABS, we partner with some of the world's fastest-growing consumer brands, including PepsiCo, SKYLRK, Cuts, Blackcrows, Kenny Flowers, MVMT, Cirkul, BYLT, Gymreapers, Hyer, and Peluva. We combine elite creative strategy, AI-powered workflows, and performance marketing to produce advertising that drives measurable growth. Our team moves fast, holds a high bar for quality, and is obsessed with finding better ways to create winning ads. If you thrive in a high-performance environment where your ideas directly impact client results, you'll fit right in.

We're looking for a full-time Creative Strategist to lead end-to-end creative development for paid social ads across Meta, TikTok, and other paid social channels. You'll own the process from concept to execution—writing scripts, sourcing and directing talent, editing content, and analyzing performance to continuously refine creative strategy. You'll also be responsible for managing each client's monthly UGC production and creative remix deliverables.

Responsibilities

Creative Strategy & Ideation

Develop performance-driven creative strategies across paid social channels
Research top-performing ad trends, hooks, and formats to inform creative direction.
Write scripts and creative briefs that align with campaign objectives and audience insights.
Collaborate with media buyers to translate performance data into new ad concepts and creative iterations.
Research content ideas and build inspiration boards to bring new ideas to our content mix

Production & Talent Direction

Help source, brief, and manage UGC creators and on-camera talent.
Direct shoots and provide feedback on tone, pacing, and visual storytelling.
Maintain a consistent pipeline of high-quality content ready for testing and publishing.
Lead, produce, direct on site shoots with talent as needed
Help brief, review, and deliver assets from 3rd party designers, creators, and agencies

Content Creation & Editing

Edit and produce UGC videos — from raw footage to polished, platform-optimized deliverables.
Experiment with hooks, captions, pacing, and visuals to increase engagement and conversion.
Create original content featuring yourself when relevant to campaign needs.

Performance Analysis & Optimization

Analyze creative performance across paid and organic channels to identify winning patterns.
Compile learnings and recommendations for ongoing creative testing.
Continuously evolve strategy based on platform data, outside brand inspiration, consumer behavior, and brand goals.

Systems & Collaboration

Build scalable creative systems — content libraries, naming conventions, and workflow templates.
Partner closely with internal teams (paid media, account management, design) to streamline creative execution.
Manage freelance editors or creators as the team scales.
Post top agency content on media social channels once per quarter
Regularly sit in on client meetings bi-weekly or monthly to be in the know on what’s going on with the accounts
Join Slack for select clients
Being a swiss army knife and taking on new responsibilities that the organization needs support with

What Success Looks Like

Consistent delivery of high-performing creative assets.
Clear testing and learning framework that improves over time.
Smooth cross-team collaboration and scalable creative systems.
Demonstrated growth in engagement and performance metrics across brand accounts.
Meeting all monthly deliverable schedules and hitting deadlines
Stepping up wherever needed to help the company succeed

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Desired salary*

Are you available to work full-time (40 hrs/week), Monday–Friday?*

Do you live in the US?*

How many years of experience do you have creating UGC content specifically for paid social ads (Meta, Instagram, TikTok)?*

Which of the following have you done professionally? (Select all that apply)* Written scripts for UGC adsCreated or directed UGC-style contentSourced and/or directed on-camera talentEdited video content (Reels, TikToks, ad creatives)Written creative briefs & copy for graphic designers or editorsAnalyzed ad performance data to inform creative strategy

How comfortable are you reviewing performance data (CTR, hook rate, thumb-stop, ROAS, etc.) to guide creative decisions?*

How comfortable are you writing scripts? Please answer 1-5. 5 being extremely comfortable.*

How comfortable are you on camera? Please answer 1-5. 5 being extremely comfortable.*

How familiar are you with using AI tools? Please answer 1-5. 5 being extremely comfortable.*

Briefly describe a paid social creative you developed that performed well. What was the concept, and what results did it drive? (2–4 sentences)*

Walk us through your process when you receive a new client brief. How do you go from brief to concept to final creative? (2–4 sentences)(short answer)*

Please share a portfolio link, Dropbox, Google Drive, or examples of past UGC and paid social creative work. (Link or file)*

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Creative Strategist

Role: Creative Strategist / Content Creator

Responsibilities

What Success Looks Like

Apply for this position